New Range of Cleveland For 2009/10 (1)

Cleveland Golf have introduced their new range for 2009/10 which includes their new CG15 wedges, the LAUNCHER DST driver, fairway woods and hybrids plus the CG7 and CG7 Black Pearl irons.

It is a great range but, with good reason, Cleveland is proud to focus on the quality and heritage of its wedges.

Did you know that in the past 20 years Cleveland Golf has sold nearly 9 million wedges? That's more than Callaway, TaylorMade, Ping, Cobra and Adams combined.

Or that in the past 20 years Cleveland Golf wedges have been in more PGA bags than any other company?

Or that since the beginning of the world rankings in 1983, there have been just 11 players ranked first, and ten of those have at one time or another played Cleveland wedges?

Where better, then, to start looking at the new range than with the new CG15 wedge ...

CG15 wedges - the most advanced Cleveland Golf wedge in almost a decade

What puts the new CG15 ahead of the game?

The secret lies in the combination of a Laser milled face and Zip grooves that offer the ultimate control with the highest spin level ever reached in a Cleveland Golf wedge.

Using the precision accuracy of a laser, four perfectly calibrated texture lines are milled between each groove, exactly to the conforming roughness limit. This breakthrough surface roughness application optimises ball-to-face friction and maximises spin under The Rules of Golf.

"The precision of the laser allows us to exactly calibrate the depth/geometry of the laser markings," said Scott Carlyle, Cleveland Golf's Global Business Unit Leader for wedges. "We adjusted the settings to get right to the limit of the USGA & R&A rules for surface roughness that states that the maximum 'peak trough' value on the surface roughness can be 0.001. We consistently mark it about 0.0008 - 0.0009 - right at the limit."

The larger ZIP groove volume (25% larger than conventional grooves) channels the most debris possible out of the groove at impact to improve contact and maximise spin. "As the face of the wedge naturally wears, the Laser Milled technology keeps roughness longer," added Carlyle. "This provides friction and grip between the face and the golf ball."

The CG15 wedge is available in three distinct finishes: Chrome, Black Pearl and Oil Quench. There is also a Dynamic Sole Grind version available only in Oil Quench finish with multiple bounce options.

The CG15 wedge will be available from November 1st, 2009.

Cleveland Launcher DST Driver - the lightest most powerful driver in golf

The new Cleveland Launcher DST driver may look like a fairly conventional club, but it's hiding a big technology secret - the Launcher DST is the lightest driver in golf!

The club weight is just 292 grams - that's 25 grams lighter than standard drivers, which usually weigh in around the 317 grams mark. The lighter the club weight, the faster the club head speed and that equals greater overall distance (a three to 10 yard gain).

At only a half millimetre in thickness, the new Launcher crown is the thinnest possible, which also helps move every bit of potential weight low and deep in the club head to optimise launch conditions and maximise distance.

The variable face thickness of the driver Launcher DST allows a higher C.O.R. on off-centre hits for a higher trampoline effect and more ball speed and distance on miss hits shots.

Moreover nine grams of weight is removed from the face and repositioned low & deep in the club head to create a lower, deeper centre of gravity (CG) for a better launch angle, higher MOI and straighter, longer drives.

In addition to the head design, the DST is fitted with a longer, lighter Mitsubishi Diamana shaft. This too contributes to the higher swing speeds and additional distance golfers can expect.

All of this technology is packed inside a club that boasts those sought-after traditional great looks - a classic pear shaped head, a jet-black crown with no alignment aid, a square to open face angle that sits perfectly behind the ball and a classic sole design.

The Launcher DST driver will begin shipping on December 1st 2009.

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